Needs Assessment

Needs Assessment

Whether you call it needs analysis, interviewing, getting to know your customer, or something else entirely, the needs assessment is the single most important step on the road to a sale. Knowing your customers’ needs and wants allows you to personalize your product presentation and test drive and to streamline the negotiation and delivery processes. These resources will help:

  • NEW! 2017 Hyundai Best Practices: Understanding the Customer’s Needs (PDF)
  • Greeting and Needs Assessment (PDF) 
  • Selling Based on Customer Needs: Best Practices (PDF)
  • Sample Needs Assessment Questions (PDF) 
  • Needs Assessment Word Tracks (PDF)
  • Technology Needs Assessment (PDF)
  • Connecting with Customers (PDF)
  • Guest Sheet (PDF)
  • Putting Process Into Practice Sales Process Guide (PDF)
  • Guest Sheet—Updated for 2017 (PDF)
  • Needs Assessment Questions (PDF)
  • Alternative Fuels Needs Analysis (Video)