October 2017 Sales Edge Contest Results

“SCAVENGER HUNT”

Every month, we select one regional winner at random from the names of everyone who scored 100% on that month’s quiz. Each winner receives $50 on his or her STAR Rewards card. You can find the names of our October winners on page 6 of the November 2017 issue of The Sales Edge.

Not a winner this month? Your name may not have been chosen—or you may not have answered all of the questions correctly. Here the answers to our October “Scavenger Hunt.”

  1. What percentage of new-car buyers feel that the vehicle purchase should take no more than two hours in the dealership?
    • 62 percent
  2. What prominent Hyundai feature has never been offered in Accent until the all-new 2018 model?
    • Blue Link
  3. The Complimentary Maintenance Package for Santa Fe and Santa Fe Sport covers normal maintenance items for ____ months or ____________ miles, whichever comes first.
    • 24 months/24,000 miles
  4. What is the name of the Baytown, Texas, paramedic who was honored with a Hyundai Elantra for his heroism during Hurricane Harvey?
    • Henry Rogers
  5. How many Level 2 chargers are in the ChargePoint network of chargers recently installed at Hyundai’s national headquarters? (Hint: It’s not 100.)
    • 113

“WHAT WOULD YOU DO?”

First-, second-, third- and fourth-place entries earn $100, $75, $50 or $25 on their STAR Rewards cards, respectively, for their responses to our monthly “What Would You Do?” challenge. We print all of the winners that will fit. You can see October’s top winners on page 7 of the November 2017 issue of The Sales Edge.

For November, we selected two top winners, but space did not allow us to print their complete answers in The Sales Edge. Here they are, in their entirety:

First Place ($100): “Top three tips for selling Hyundai:

  1. America’s Best Warranty. Hyundai offers a 10-year/100,000-mile powertrain limited warranty and a 60-month/60,000-mile bumper-to-bumper warranty. Toyota, Honda, Chevy, and Nissan offer only a 5-year/60,000-mile powertrain limited warranty and a 36-month/36,000-mile bumper-to-bumper warranty. Hyundai also offers 24/7 Roadside Assistance with unlimited mileage for up to 60 months, while other manufacturers offer 24- to 36-month plans with varying mileage restrictions.
  1. Customer loyalty. Hyundai has been voted #1 in customer loyalty for eight years in a row.
  1. Five-year ownership costs. Who won Kelley Blue Book’s 2016 Five-Year Cost to Own award?

“Top three tips for making sure customers are satisfied:

  1. Treat your customers right. Genuinely interact with them.
  1. Don’t come on too strong. Respect your customers.
  1. Follow through on your word. Follow up on promises and recognize responsibility.”

   —Michael Vu, Stevens Creek Hyundai, Santa Clara, CA

Second Place ($75): “Time to get in the ring, kid …

“Mike, when it comes to selling Hyundai vehicles,  one of the most important things to remember is that buyers buy from you, not just the dealership.  So remember these 3 tips to help get you on the right track:

  1. Stay customer focused. Ffrom the initial greeting all the way through the delivery, everything has to be about the customer.  Start by getting to know a little about your buyer, such as their wants and needs in a car, what they drive now, what they like/don't like about their car, and how they will use their car. This will help put your customer at ease with you, help you find some common ground and build rapport so when you do your vehicle walkaround, you can help them realize how our car will fit into their lifestyle. 
  1. When working with your customer, it is important to convey honesty and build trust.  Answer their questions, and if you don't know, tell them you will find out ... and do! There are so many resources available to answer questions, and it can be a nice gesture to learn together with your customer to show them you care.
  1. Learn as much as you can not only about our vehicles, but about our competition. Being able to share what advantages Hyundai has over competitive models builds so much value and helps make the decision to buy a Hyundai much easier. Talk about the advantages that would be important to your customer—for example, the trunk space in a Sonata compared to the Altima would be an advantage to highlight for a family with small children who travel with strollers. 

“Now that you've got the basics of selling, let’s talk about keeping your customer happy, Mike.

  1. Show respect for their time and needs. Buying a car takes time, but it doesn't need to take a whole day. Make sure you are proficient in the dealership’s sales process so you don't miss paperwork or steps that will slow the process down. Always offer a drink or snack, and make sure that they know your facility's layout (parking, restrooms, service department, parts, etc.) so any return visits are not met with frustration.
  2. When you are delivering their new Hyundai, make sure to review features you went over on the test drive, and cover anything else that you didn't.  Focus on the features that you learned were most important to your customer, and cover the Quick Reference Guide.
  1. Follow up, follow up, follow up. Call them the same day, within a few days and after a week or so.  Make sure to personalize your call or email (for example, ‘Hi, Mike, just making sure you are enjoying your new Sonata, and to see if you had any questions on the Blue Link remote start we set up while you were here …’).”

 —Ryan Fox, Sansone’s Route 1 Hyundai, Avenel, NJ

 

September 2017 Sales Edge Contest Results

Every month, we select one regional winner at random from the names of everyone who scored 100% on that month’s quiz. Each winner receives $50 on his or her STAR Rewards card. You can find the names of our September winners on page 9 of the October 2017 issue of The Sales Edge.

Not a winner this month? Your name may not have been chosen—or you may not have answered all of the questions correctly. Here the answers to our September “Scavenger Hunt.”

  1. What is the name of Hyundai’s new “tailgate experience” that will help fans get ready for some of the biggest matchups of the college football season?
    • Hyundai Fan Base
  1. Hyundai Capital America is offering payment assistance to customers displaced by ____________________________.
    • Hurricane Harvey
  1. Hyundai Motor is working with conceptual artist Jonathon Keats on a “neuroscientifically-driven concept car” in collaboration with what museum?
    • Los Angeles County Museum of Art
  1. Herb Chambers Hyundai in Auburn, Massachusetts, recently celebrated its 25th anniversary as a Hyundai dealer. As of July 31, 2017, how many Hyundai dealers have reached that milestone?
    • 117
  1. The Hyundai Archery World Cup, in which archers compete in four stages across four countries, made a stop in what U.S. city in June?
    • Salt Lake City

August 2017 Sales Edge Contest Results

Every month, we select one regional winner at random from the names of everyone who scored 100% on that month’s quiz. Each winner receives $50 on his or her STAR Rewards card. You can find the names of our August winners on page 6 of the September 2017 issue of The Sales Edge.

Not a winner this month? Your name may not have been chosen—or you may not have answered all of the questions correctly. Here the answers to our August “Scavenger Hunt.”

  1. According to https://www.nhtsa.gov/ratings, which three 2018 Hyundai models have earned NHTSA overall five-star safety ratings?
    • Sonata, Santa Fe Sport FWD, Santa Fe Sport AWD
  2. Hyundai Motor Manufacturing Alabama employees recently donated more than $21,000 to the Montgomery Area ________________________.
    • Food Bank
  3. Speaking of donations: In July, Hyundai Hope On Wheels donated $50,000 to a children’s hospital in Hollywood, Florida, named after what legendary baseball slugger?
    • Joe DiMaggio
  4. According to a recent news story, Hyundai is investing $52 million in upgrades to the HMMA plant to bring what vehicle back to its assembly lines?
    • Santa Fe
  5. Toward the end of the “Better Drives Us” video on the HyundaiUSA YouTube channel, the following sentence appears: “It’s why we question the ________________________.”
    • Impossible

July 2017 Sales Edge Contest Results

Every month, we select one regional winner at random from the names of everyone who scored 100% on that month’s quiz. Each winner receives $50 on his or her STAR Rewards card. You can find the names of our July winners on page 6 of the August 2017 issue of The Sales Edge.

Not a winner this month? Your name may not have been chosen—or you may not have answered all of the questions correctly. Here are the answers to our July “Scavenger Hunt.”

  1. The 2018 Sonata's available navigation system comes with what new feature?
    • "Tilted perspective" bird's-eye view
  2. Hyundai donated $25,000 to a police memorial fund to commemorate the opening of its new office in what city?
    • Washington, D.C.
  3. Details about the new Blue Link dealer demo program are available in the messages and alerts section of what website?
    • HyundaiDealer.com
  4. What is the second of the five criteria listed on which the International Design Excellence Awards will be judged?
    • Benefit to the User
  5. How many new Hyundai Certified Pre-Owned promotional videos have been added to the HyundaiUSA YouTube channel?
    • Four

June 2017 Sales Edge Contest Results

“SCAVENGER HUNT”

Every month, we select one regional winner at random from the names of everyone who scored 100% on that month’s quiz. Each winner receives $50 on his or her STAR Rewards card. You can find the names of our June winners on page 5 of the July 2017 issue of The Sales Edge.

Not a winner this month? Your name may not have been chosen—or you may not have answered all of the questions correctly. Here the answers to our June “Scavenger Hunt.”

  1. Hyundai Elevator’s Asan Test Tower is home to the world’s fastest elevator, which runs at speeds of how many meters per minute?
    • 1,080
  2. The global shipping company HMM is “an integrated logistics company, operating around 130 state-of-the-art vessels.” What does HMM stand for?
    • Hyundai Merchant Marine
  3. Hyundai’s flux cored wire, recognized as one of the world’s best quality wires,” is produced by which Hyundai group company?
    • Hyundai Welding
  4. Which Hyundai company offers a 3-year/3,000-hour full machine warranty and a 5-year/10,000-hour structural warranty on its products?
    • Hyundai Construction Equipment
  5. The mighty Hyundai 250D-9, powered by a 274-horsepower Cummins diesel engine, is what type of machine?
    • Forklift

“WHAT WOULD YOU DO?”

First-, second-, third- and fourth-place entries earn $100, $75, $50 or $25 on their STAR Rewards cards, respectively, for their responses to our monthly “What Would You Do?” challenge. We print all of the winners that will fit. You can see June’s top winners on page 6 of the July 2017 issue of The Sales Edge.

Here is our fourth-place winner for June, along with entries we felt were worthy of receiving an honorable mention.

Fourth Place ($25): “I would talk to my customer about what happened at the other dealership and why didn't they purchase that vehicle at that lowball price. Were they already out the door or in the car when that price was given?

“I would then re-sell the dealership and myself to let them know that we're here to earn their business and would like to see what else we can do for them. After fact finding and discovering that it was an actual low ball, I would build my relationship with them and actually price shop online to show them what kind of prices are out there.

“If they end up walking away to the other dealership to see if they can get that price, I would make sure they're comfortable and let them know that I'll always be here to assist them, during the sale or after. Even if they don't purchase from me, I would let them know that I'm willing to take the extra step to help them make sure they're 100% happy and satisfied with whatever vehicle or dealership they purchase from. That way they know that they have a friend in the car business and wouldn't be embarrassed to come back and purchase from me. I would send a thank-you phone call, text or email after they leave the dealership as well.”

—Michael Vu, Stevens Creek Hyundai, Santa Clara, CA

Honorable Mention: “I will make sure that Jake and Rachel Lewis have not been locked out of the amazing programs available through Hyundai like military, Uber, or other qualifying programs and, by extension, other discounts through the dealership.

“Next, I will have a printout of the pricing of the vehicle and the discount from the dealership plus all the rebates itemized, breaking down the price from the top to bottom. I will calmly explain each cost included in the price, like taxes, dealer fees and so on.

“After this I will point out to them that my price is factual and not word of mouth like the other dealership. I will point out how valuable their time is, and before they leave my dealership , I will give them space and ask them to please call the other dealership and ask what is included in the price they were quoted earlier.

“If they still insist they want to go back to the other dealership, I will ask them to meet my manager, who will say his goodbyes and assure them that that is the price they will get from our dealership and that they are welcome back if by any chance the other dealership does not hold up the end of their bargain.

“At our dealership they are always welcome even if we did not earn their business on this day.”

Freddy Gechuki, Ken Garff Hyundai Southtowne, Sandy, UT

Honorable Mention: “After getting them to test drive the car they are looking to buy, I would sit them down and explain to Jake and Rachel that today’s car buyers have all of the pricing information they need at their fingertips, and one of the most trusted sources for finding the best deal is TrueCar—and we are a TrueCar certified dealer. All dealers buy their vehicles from the manufacturer for the same price and run the same promotions, so I'm going to find you the best deal right here.

“I would then proceed to break down all of the incentives and discounts available on the Elantra they have chosen, and let them see the real offer and the value in pricing. Also helpful is explaining the transparency in our numbers, putting them on paper in front of them and affirming that there are no additional hidden fees or costs which are often a part of many unrealistic low prices quoted by dealers.

“It’s also important to show the value in purchasing from this dealership for various reasons (free maintenance, free car washes, trusted family brand for over 50 years in business, and a sales rep with semi-celebrity status). I’ll even share my customer reviews and surveys to show them how happy customers are with us, and ask them for the opportunity to let them be the next Sansone Hyundai ‘blogger.’”

Ryan Fox, Sansone’s Route 1 Hyundai, Avenel, NJ

Honorable Mention: “Jake and Rachel,  I would suggest we review the available incentives that are currently being offered by Hyundai and let me consult with my sales manager to obtain our very best price available on this particular model.

“I would suggest you then go back to the other dealership and ask for the same thing.  All I ask is that if for any reason my price is equal to or better than their final price that you give me the pleasure of selling you your new Hyundai.”

—Don Dodd, Hallmark Hyundai, Hendersonville, TN